For this project, I was tasked with creating a brand identity for a new apartment community in Bend, OR. Starting with a provided logo, I drew inspiration from the area’s natural, earthy aesthetics and paired them with minimalistic design elements and colors to reflect simplicity and quality. In addition to standard apartment signage, I designed social media ads, a magazine print ad, banners, and postcards to ensure a cohesive brand presence across all platforms. My biggest takeaway from this project was learning that ‘less is more’—whether through color choice, white space, or imagery.
Graphic Design
Creative Direction
Brand Creation
Copywriting
